St. Andrew's Logo
St. Andrew’s, a church outside of Lexington, Kentucky, needed a redesign for their logo. Take a look below, and you’ll start to see some problems.
- The border of the shield is uneven.
- The black lines in the star make it too heavy.
- The font is clunky, and the pieces don’t line up. The A is all out of whack, and the E looks like it’s groaning.
- The red line is unnecessary and distracts from the text.
- The words “Anglican Church” are too thin to be visible when the logo is printed at a small size.
Here was the first revision I made of the logo. I corrected the problems above (notice the changes to the letter shapes) and also refined the color palette.
Before (light) and after (dark)
A few years later, St. Andrew’s decided they wanted new typography. I also simplified the color palette and shield even more. I went with charcoal gray instead of black for the type so it wouldn’t look too severe next to the red