St. Andrew’s Logo
IDENTITY DESIGN
St. Andrew’s, a church outside of Lexington, Kentucky, needed a redesign for their logo. Take a look below, and you’ll start to see some problems.
Before
The border of the shield is uneven, and the black lines in the star make it too heavy.
The font is clunky, and the pieces don’t line up. The A is all out of whack, and the E looks like it’s groaning.
The red line is unnecessary and distracts from the text.
The words “Anglican Church” are too thin to be visible when the logo is printed at a small size.
After
Here was the first revision I made of the logo. I corrected the problems above (notice the changes to the letter shapes) and also refined the color palette.
Before (light) & After (dark)
Second Revision
A few years later, St. Andrew’s decided they wanted new typography. I also simplified the color palette and shield even more. I went with charcoal gray instead of black for the type so it wouldn’t look too severe next to the red.